Branding

BRAND AWARENESS

  • On-line communities
  • Perceptual brand maps
  • Advertising research
  • Brand awareness funnel
  • Ethnography research
  • Packaging design research
  • Corporate identity enhancement

BRAND VALUE

  • Longitudinal brand equity tracking
  • Segment-specific branding studies reflecting potential value of different targets to overall brand value
  • Understanding the brand value for every customer segment

BRAND PERCEPTION

  • In-depth interviews
  • Correspondence analysis
  • Perception-based analysis
  • Monitoring of brand-consumer relationships (PMR) over time

BRAND STRENGTHS ANALYSIS

  • Competition analysis
  • Conjoint analysis
  • Projective techniques based on associations

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