Product Design

INNOVATION

  • Conducting expert interviews
  • Leading ideation sessions
  • Securing ethnographic-grounded theory research

FEATURES

  • In-depth expert interviews
  • Dyads, triads, traditional FGs
  • Large-scale quantitative surveys

OPTIMIZATION

  • Trade-off methodologies: conjoint, discrete choice, max-diff
  • Awareness funnel studies

PRICING

  • Price optimization using trade-off modelling of competitive market dynamics
  • Van Westendorp’s price sensitivity

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