Potential in LatAm
Published in ESOMAR 2017 LatAm Conference Report
At this year’s ESOMAR Latin American Conference in Mexico City, our team presented a report alongside several other major industry leaders.
While consumer research remains at the forefront the industry, there is a lot of unexplored potential in B2B research across Latin America. Lead global manufacturers in B2B sectors including construction, agriculture and healthcare report that up to 20% of their turnover is coming from Latin America.
B2B research has yet to catch up, with only 3% of the turnover coming from LATAM.
So, how do B2B companies uncover potential in this growing region?
This paper brings attention specifics and challenges in B2B research in this industry and provides concrete advice for researchers and companies. Download it today.