Case Study 1. Helping a worldwide manufacturer grasp where their brand fits in agricultural segment

1. BUSINESS AIMS

A worldwide manufacturer of material-handling equipment needed a more in depth understanding of their brand in the agricultural business and construction segments.

2. BAZIS AGRO SOLUTION

Bazis Agro conducted CATI interviews with key decision makers in those specific segments.

3. CLIENT IMPACT

The findings helped our client develop a promotional strategy for telescopic handlers and skid steer loaders in the Russian market.