Case Study 4. Analyzing cooperation between producers of seed and CPPs, distributors and farmers

1. BUSINESS AIMS

The client needed to analyze the models of cooperation between producers of seeds and CPPs, distributors and farmers in Russia and Ukraine.

2. BAZIS AGRO SOLUTION

The project included in-depth interviews with distributors of CPPs and fertilizers, as well as three hour-long ethnographic interviews with farm owners and agronomists.

3. CLIENT IMPACT

The findings allowed the client to understand the farmers’ and distributors’ needs, expectations and preferences in terms of cooperation with one another and with agricultural producers.