Case Study 5. Gather essential research for launching a probiotic used in hatcheries

1. BUSINESS AIMS

A well-known manufacturer of drugs for poultry was planning to launch a probiotic to be used in the hatchery and needed to understand the reaction of veterinarians and hatchery managers to that product.

2. BAZIS AGRO SOLUTION

We conducted 10 in-depth telephone interviews with broiler poultry plants with a hatchery.

3. CLIENT IMPACT

As a result, the client identified the potential of this product on the Russian market and the perceived benefits and weaknesses of it for the desired audience.