In the area of consumer behavior, the Bazis Operations team is equally well-equipped to carry out qualitative and quantitative tasks. Bazis Operations has a network of partners in all key regions of Russia, and our recruiter, interviewer and moderator network is very strong not only in Moscow and St Petersburg, but also in the Far East (Vladivostok, Khabarovsk, Southern Sakhalin), Siberia (Novosibirsk, Krasnoyarsk), the Urals (Yekaterinburg) and the Southern regions.
Our research expertise extends to most types of consumer projects with specific strength in the following:
- Ad concept testing
- Packaging research
- Message selection and testing
- Brand name/logo evaluation
- Understanding of consumer behavior.
In the qualitative research space, our moderators have extensive experience with in-depth interviewing, traditional and mini focus groups and ethnographic projects.
We carry out quantitative projects including but not limited to the following methods:
- Computer-assisted telephone interviewing projects
- Computer-assisted web interview projects
- Computer-assisted personal interviewing projects
- Hall tests
- Gang surveys
Detailed interviewer training at the project start and quality control throughout the fieldwork period are the fundamental principles for Bazis Operations. We use a variety of recruitment methods—specifically suited for each target audience—and conduct daily field reporting to monitor and fulfill quota requirements.