1. BUSINESS AIMS
To provide insight about agricultural output and input measures, such as crop harvest quantity and quality, fertilizer, irrigation water, labor, pesticide and energy use.
2. BAZIS SOLUTION
A multi-mode approach combining hourlong telephone interviews with self-completion among farmers and agronomists across Russia.
3. CLIENT IMPACT
This research helped the Client communicate more effectively with this hard-to-reach, busy audience. It also helped show the company how to create a better system for keeping key data on agricultural input and output, which needed to be tailored to a region where the European model is not appropriate.