Establishing how best to measure key agricultural data

1. BUSINESS AIMS

To provide insight about agricultural output and input measures, such as crop harvest quantity and quality, fertilizer, irrigation water, labor, pesticide and energy use.

2. BAZIS SOLUTION

A multi-mode approach combining hourlong telephone interviews with self-completion among farmers and agronomists across Russia.

3. CLIENT IMPACT

This research helped the Client communicate more effectively with this hard-to-reach, busy audience. It also helped show the company how to create a better system for keeping key data on agricultural input and output, which needed to be tailored to a region where the European model is not appropriate.

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