Improving drug recommendation prospects

1. BUSINESS AIMS

Drug X can be prescribed to patients with a variety of autoimmune diseases (AD). Yet, in Russia our Client observed that Drug X is prescribed only for certain AD, and not for others. key business aim was to understand the difference between the volume of Drug X prescriptions and Drug X usage within Russia.

2. BAZIS SOLUTION

We employed both phone and face-to-face interviews with decision makers and KOLs, using our targeted recruitment process. We discovered that a specific approach exists in Russia due to the fact that Drug X is not part of the approved Federal List of medications.

3. CLIENT IMPACT

Based on our findings our Client was able to develop a new strategy to promote Drug X prescription by healthcare groups, including both dermatologists and rheumatologists.

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