1. BUSINESS AIMS
Drug X can be prescribed to patients with a variety of autoimmune diseases (AD). Yet, in Russia our Client observed that Drug X is prescribed only for certain AD, and not for others. key business aim was to understand the difference between the volume of Drug X prescriptions and Drug X usage within Russia.
2. BAZIS SOLUTION
We employed both phone and face-to-face interviews with decision makers and KOLs, using our targeted recruitment process. We discovered that a specific approach exists in Russia due to the fact that Drug X is not part of the approved Federal List of medications.
3. CLIENT IMPACT
Based on our findings our Client was able to develop a new strategy to promote Drug X prescription by healthcare groups, including both dermatologists and rheumatologists.