In the retail space, Bazis Operations’ experience includes quantitative phone and in-person surveys, consumer panels, mystery shopping, eye-tracking studies and more. We work in a variety of categories from FMCG, Fashion, Music and other sectors. We have experience with all of the main challenges in retail research including store locations, merchandising, pricing, advertising and promotions.

Bazis Operations carries out projects related to the audit and analysis of clients’ retail structure, including subjects related to:

 

  • human resources
  • sales methods
  • competitive positioning
  • consumer services.

 

We devote extra attention to recruitment training and we develop, review and strictly follow recruitment scripts and procedures. Our team understands the importance of discretion and acting in a highly professional manner, especially when surveys are not blind and client-sourced customer lists are used.

 

Among others, we have carried out many challenging projects, including the following:

 

  • eye tracking with children 5 years and older
  • hall tests with parents and children
  • focus groups with luxury brand consumers
  • ideation sessions with smokers

To request a proposal or to find out more about Retail Research at Bazis Operations, please contact Tatyana Kalashnikova at tv10@bazisgroup.com.

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