Understanding the priorities for heavy construction buyers

1. BUSINESS AIMS

Our Client wanted to explore customer requirements for equipment delivery times across industry segments and regions.

2. BAZIS SOLUTION

Working with our local research partners, Bazis Group conducted in-person interviews with key decision makers in 35 markets to deliver a complete understanding of how customers’ experiences and requirements varied around the world.

3. CLIENT IMPACT

Research findings enabled our Client to put improved distribution systems in place to address varying purchase occasions experienced by the Client base.

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