1. BUSINESS AIMS
A construction manufacturer dealer wanted to understand the construction equipment rental business in their territory.
2. BAZIS BUILD SOLUTION
We suggested 120 phone interviews with end customers, including equal spread among regions covered by the client. The idea was to use that information to describe rental customers and estimate market value. We also added desk research to get an understanding of the competitive landscape.
3. CLIENT IMPACT
Customer segmentation allowed the client to identify a group of rental equipment end-users that would be most interested in their offer. The estimated potential value of the market helped the client develop a future strategy for their offering to customers.