1. BUSINESS AIMS
The end-client, a leading manufacturer of specialized exterior building products for over 30 years, wanted to gain a deeper understanding of the Russian residential and nonresidential siding market to introduce their products.
2. BAZIS BUILD SOLUTION
We suggested in-depth interviews with decision-makers, such as construction firms/installers, siding distributor and architects. We offered geographical spread among eight regions, covering capital cities and smaller towns to estimate interest in a new product.
3. CLIENT IMPACT
Our interviews allowed the client to understand typical siding products used in each region, as well as any trends related to shifts in siding materials used.