Bazis Health’s research approach is driven by the client’s needs and objectives, and we use our expertise to recommend the best research methodology — from face-to-face in-depth interviews to long-term online professional communities.

Our expert knowledge in healthcare research allows us to choose the right technique based on specific areas of inquiry:


Market opportunity assessment

  • Market landscape research
  • Market entry research


Target audience identification

  • Key opinion leader identification and mapping
  • Developing patient personas
  • Patient journey mapping
  • Patient records
  • Patient diaries


Product launch

  • Target Product Profile (TPP) studies
  • Ad concept testing
  • Communication optimization