Bazis Health supports pharmaceutical clients’ needs at all stages of a product life cycle, starting from drug discovery to post-launch stage and commercialization.
Discovery and Clinical trials
- Find out if the concept will be accepted by the market
- Decide which idea to implement
- Decide on packaging or product design and usability
- Develop the product value proposition
- Select the marketing strategy, sales channels and launch plan
- Decide on product development
We develop research design based on the following principles:
Patient-centric approach to research — we involve patients in project design
Health Literacy practices – we implement clear communication practices to make research materials clear and easy to read for patients and caregivers (download pdf)
Experimental design approach – we use design of experiments principles to discover hidden drivers and barriers, deriving conclusions based on observed behaviour
Our project managers offer deep knowledge of the local markets and develop country-specific research design.