Principles

Bazis Health supports pharmaceutical clients’ needs at all stages of a product life cycle, starting from drug discovery to post-launch stage and commercialization.

 

Discovery and Clinical trials

  • Find out if the concept will be accepted by the market
  • Decide which idea to implement

 

Approval

  • Decide on packaging or product design and usability
  • Develop the product value proposition

 

Commercialization

  • Select the marketing strategy, sales channels and launch plan
  • Decide on product development

 

 

We develop research design based on the following principles:

 

Patient-centric approach to research — we involve patients in project design

 

 

Health Literacy practices – we implement clear communication practices to make research materials clear and easy to read for patients and caregivers

 

 

Experimental design approach – we use design of experiments principles to discover hidden drivers and barriers, deriving conclusions based on observed behaviour

 

 

 

Our project managers offer deep knowledge of the local markets and develop country-specific research design.