Team

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Michael Ziskelevich

Partner

Michael’s skills and expertise are unique: he is a life-long entrepreneur, with diverse experience in finance, construction, and foreign trade. Michael is a founding partner of Bazis Group, currently responsible for strategic development and team integration. Michael enjoys hunting, literature, and foreign languages, constantly challenged to learn more by his two talented and beautiful daughters.

Ekaterina Perina

Ekaterina Perina

Executive Director

Since 2006 Ekaterina has been an integral part of the Bazis team. She is a PhD-qualified professional with intensive experience in planning, implementation and execution of international full-scope B2B and B2C projects. Her multidisciplinary approach integrates research methods, data mining and industry trends to identify best solutions to address clients’ needs at all project stages. Ekaterina presented case studies at a number of international market research conferences (EphMRA, TRA, BIG European MR Award). In her spare time, she enjoys cross country skiing and cooking.

Olga Adushkina

International Supplier Group Lead

Olga has more than five years of experience managing complex B2B multi-country projects, with strong qualifications in the construction sector. She recently presented a paper devoted to B2B research at ESOMAR LATAM Congress. One of Olga’s key roles at Bazis is nurturing the network of local suppliers. So far, she has established close partner relations with fieldwork companies globally, from the Americas to Australia and New Zealand. Olga speaks English and French fluently, with some knowledge and experience in Spanish and Italian too. She has successfully accomplished IBM SPSS and Excel courses for marketing researchers along with Storytelling courses.

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Anna Shevalova

Healthcare Team Lead

Anna is highly experienced in complex B2B projects with a focus on healthcare and pharmaceutical research. She has conducted numerous studies with a variety of healthcare respondents (patients, caregivers, providers, KOLs, payers, government officials). She has expert knowledge in market performance and the characteristics of economic regions across Russia, Ukraine and Kazakhstan. Anna is an active member of ESOMAR, EphMRA and Intellus Worldwide. She regularly attends conferences across the market research industry, discussing and advancing her area of expertise – healthcare research. Being inquisitive is in Anna’s blood: Apart from doing marketing research, she loves exploring new places as a tourist. Yoga is how she relaxes.

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Ekaterina Nemenko

Project Manager

Ekaterina is a moderator and project manager. Ekaterina is focused on clients’ research needs at all project stages, including set-up workshops, survey design, fieldwork, and report delivery. She has vast experience in academic research with a background in Philosophy and Sociology. Her primary focus is healthcare research, including pharmaceutical and medical device markets. Outside of work, she loves to travel and hike. She is passionate about contemporary art and foreign cultures.

Anastasia

Anastasia Leonteva

Project Manager

Anastasia holds a master’s degree in international management. Having successfully completed training courses organized by KPMG, McKinsey and EY, she can perform value added in-depth analysis. She has participated in international economic forums and scientific conferences doing international market research projects and is experienced with solving business cases. In her spare time, she gives math lessons, enjoys downhill skiing and playing the guitar.

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Victoria Tokareva

Quotation Manager

Victoria works with Bazis Health clients during the bidding stage, advising on feasibility, pricing, and methodology of new projects. She graduated with a Bachelor’s degree in International Relations and a Master’s degree in International Management. Victoria studied International Business at the University of Rijeka, Croatia. She speaks Khazakh, English, Chinese, and Russian. In her spare time, she devotes her energy to volunteering. She loves to travel, discovering new places and cultures.

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Anastasia Tsykareva

Field Manager

Anastasia is a field manager. She has been in marketing research for more than 10 years. Her main areas of specialization are healthcare and B2C studies. She inspires, leads and supports Bazis team of professional expert interviewers. Anastasia is a talented artist: many of her paintings now decorate her home and her friends’ homes.

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Marina Kozlova

Field Manager

Marina has been working in marketing research for more than eight years. She manages healthcare projects. Keen to learn more about patient journeys and provider’s expert opinions, she moderates focus groups and online communities, conducts remote and in-person interviews. In her free time, she enjoys classical music and nature photography.

Dinara Akhmatdinova

Dinara Zelova

Project Manager / Data Scientist

As an advanced market research professional, Dinara possesses a particularly profound knowledge of the agricultural sector and is a regular visitor at agricultural trade shows. Dinara is a skilled user of IBM SPSS and she has recently completed an advanced Sawtooth Software training in Florida. In her spare time, she enjoys hiking and travelling all around the Urals, a mountainous region that runs through western Russia.

Alexandra Perina

Field Manager

Alexandra is a field manager with Bazis research group. She is an expert in managing projects for Bazis Agro in Russia, Kazakhstan and Ukraine, carrying out complex quantitative studies across the region. Her special expertise is in agriculture, animal health and crop protection. In her spare time, she enjoys exploring new cultures and trying out new technologies.

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Datka Anarbekova

Asia Region Analyst

Datka has a Bachelor’s degree in Linguistics and a Master’s degree in Economics and Management. Datka is engaged in research projects in construction and mining, working with customers, dealers, and industry experts in Asia. Good knowledge of Mandarin Chinese and culture of communication assures smooth interaction with Chinese-speaking professionals. Datka is interested in cultural studies, linguistics, and psychology.

Chris Erb

Senior Recruiter

Chris has over 20 years of sales recruiting experience and is proficient in lead generation, market analysis and database development. He has developed and directed complex recruitment activities in the Intellectual Property, Credit and Publishing industries. In addition, he has experience managing recruitment teams of nearly 30 people. In his spare, time he enjoys photography, woodworking and just being outdoors.

Archana Ramakrishna

Senior Recruiter

Archana has 10-plus years of marketing, recruiting and research experience. She applies her past experience as a marketing and recruiting lead in recruiting, analysis, reporting and interviewing in her research work. Using her strong multi-tasking skills, she directs complicated field projects. Archana has worked, lived and travelled to multiple countries including India, Singapore, Australia, Malaysia and China. In her spare time, she does exotic India dancing, enjoys cooking and loves reading.

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Ellis Brosam

Recruiter

Ellis is an experienced marketing professional, passionate about business strategies and holistic and adaptive marketing methodologies. Her area of expertise is with recruiting and expert interviewing. Previously, Ellis worked in creative marketing, coordinating social media platforms. Some of her favorite hobbies include singing, photography, and traveling.

Bob Spoerl

Marketing Coordinator

Bob has worked with Bazis for several years coordinating the firm’s marketing and communications efforts across the U.S. and Russian offices. With a background in journalism, Bob has also contributed in the field for Bazis on research projects, using his interview skills and training. When he isn’t focusing on communications, Bob is likely spending time with his wife and two young children or rocking out on the bass guitar.

Vlad Churkin

Magister of Design & Branding

Vlad is the lead designer for Bazis. His visual expertise helps guide the brand’s identity and shape its public appearance. Vlad’s background extends across various visual channels: from architecture to web design to graphic design and 3D design, he brings a forward-thinking approach to everything he does. Vlad is a graduate of the Prague School of Design and lives in Ekaterinburg with his family.

Dmitry Ivanov

Magister of IT

Dmitry has over 1010 binary years of experience in IT field. He has carried out more than 500 processors and motherboards to and fro. His special expertise is in Tetris, Pac-Man and Frogger. In his spare time, he enjoys squaring the circle and doubling the cube.

Liliya Gummerova

Field Manager

Lilia has over five years of experience in market research. She has carried out more than 200 quantitative and qualitative studies as a fieldwork manager. Her main areas of expertise are healthcare and construction machinery studies. In her spare time, she enjoys figure skating and playing the piano.

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Natalia Grozenok

Accountant

As the Accounting manager, Natalia is responsible for the operational side of the business. Her experience in the financial sector spans over 18 years. Natalia has diverse interests, studies psychology and management. She practices yoga, reads, and loves to paint. She also has a wonderful son!

Elena Kozhevnikova

Quotation Manager

Elena has worked in the field of market research for several years. Elena provides guidance to Bazis’ clients during the bidding stage, advising on feasibility, pricing and methodology of new projects, and maintains partnership with long-standing clients. As quotation manager at Bazis, she has prepared quotes for over 300 projects. Elena has successfully passed a training course on IBM SPSS Statistics software. In her spare time, she enjoys yoga and baking cakes.

Eugenia

Eugenia Zaburunova

Translation and Localization Lead

Eugenia has been working as a translator for a decade. She is experienced in the translation and transcription of various types of texts in numerous fields from construction industry, forestry, and agriculture to analytical chemistry, astrophysics, and healthcare. She has translated a variety of discussion guides and related materials, as well as analyzed and transcribed countless interviews and focus groups. As a professional translator, Eugenia will dive through dictionaries, reference books, journals and Internet searches to find the right term. In her spare time, she enjoys listening to music, reading, knitting and hiking.

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Daria Sidorova

Translation and Localization Master

Daria has a passion for English and has been working as a translator and interpreter for over two decades. The challenges of everyday translation help her evolve as a language specialist and widen her horizons. She can read between the lines to get to the bottom of respondents’ innuendos. She is curious to know how different people think, so, in her free time, she reads psychology articles. Daria has never found a cat she didn’t like.

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Irina Nekrasova

Translation and Localization Master

Irina joined the Bazis team in 2021. After many years of teaching, translating, and a couple of years in interpreting, she wanted a new challenge and she got into market research. She still considers herself a language learner. Her hobbies are collecting quotes, listening to music, and learning songs in languages she does not speak.