Insights
Articles, white papers and notes from the field.
From Construction Sites to Global Insights: The Power of Conjoint Analysis in Industrial ResearchIn B2B industrial research, buyers rarely make decisions based on a single feature. Instead, they constantly juggle multiple priorities and perform complex trade-offs, such as engi…
Construction Equipment Customer Journey 2025The Construction Equipment Customer Journey 2025 is based on thousands of conversations with equipment buyers, OEMs, and dealers. This report reveals what truly drives decisions. D…
Patient Decision Aids in 2025: The State of Shared Decision Making in HealthcarePatient Decision Aids (PDAs) serve as bridges between clinical expertise and patient values by translating complex medical information into understandable formats. Download this re…
Top-Selling Construction Equipment 2024 SummaryEquipment World has published its round-up of the best-selling construction equipment of 2024. Here is our short summary of the key points, with a link to the original.
Spreadsheet Analysis with AI: 4 Things You Must Not OmitThe rise of AI
«I Love Farmers», Researcher’s Testament to Farmers’ DedicationAgro researchers just completed a study
The Rise of Fully Electric Construction Equipment: An In-depth AnalysisThe construction industry, globally, and in the US, is experiencing a shift towards sustainable practices, with fully electric construction equipment emerging as a key player.
Navigating the Maze: How Decision Aids Empower Patients with Rare DiseasesAs we approach Rare Disease Day, it’s crucial to spotlight innovative tools that can transform the patient care experience. One such tool is the Decision Aid.
Are my career options limited? They should not be.Our research shows that students with special needs aspire to more creative and challenging professions than what school administrators would recommend.
Technology Trends Impacting the Construction Industry in 2022: Part 2Here is our new portion of construction technology trends. Stay turned!
Technology Trends Impacting the Construction Industry in 2022: Part 1Making up about 13% of global GDP, the construction industry is considered the largest industry in the world. For a long time it has been one of the slowest in development. However…
Spinal Muscular Atrophy: Society’s and Patients’ viewAugust is Spinal muscular atrophy (SMA) awareness month. Do you know what SMA is?
The Invaluable Role Bees Play in Our Environment, And Our FutureSummer is a time when many go to more pastoral settings to take in the fragrance of wild flowers growing in fields and enjoy the taste of fresh fruit and vegetables. This idyllic e…
Key Takeaways from XII Sociological Grushinskaya ConferenceMarketing research is the heart and soul of what we do at Bazis. As the industry advances, our team stays abreast of current trends so that we’re following best practices for our c…- Bazis Health: Key Takeaways from 2022 Virtual Intellus SummitThe Bazis Health team was thrilled to take part in a crucial international event in the healthcare marketing research world, the Intellus Summit 2022. Our researchers presented our findings from ongoing research we’ve done in parent communities…
ROBOTS IN ANIMAL HUSBANDRYAgriculture is a strategically important sector of the world’s economy. Farmers need to produce even more food for the growing global population while keeping product quality high.…- “A big deal for small kids for whom every day counts: Russia registers Zolgensma, the most expensive drug in the world.”Zolgensma, a drug used to treat spinal muscular atrophy, has been registered in Russia. Additionally, the age limits for its usage will be extended.
Agro recaps 20212021 is over. So, we decided to share some interesting facts about Agro activities in the past year.
Bazis presents: The sweetest holiday article ever written!Happy holidays! The end of the year is near so the Bazis team decided to research several holiday staples worldwide. Hopefully, by the end of this article, your mouth is watering!
A brief history of cattleThe Bazis team presents their third blog on the history of livestock breeding. This time it is dedicated to cattle, which is symbolic as this year is considered the year of the Ox.
The rise of Construction Equipment Corporations in ChinaThe global construction equipment market size was $133 Billion in 2021. One major contributing factor was the use of excavators. The following are China’s construction sales result…- Bazis featured in Research World: What is DMD and how can parents cope with it?With rare genetic diseases affecting 5.9% of the world’s population, 72% of them are genetic and often developed during childhood. This includes Duchenne Muscular Dystrophy, which …
How the world’s largest cement manufacturers distribute their productsSince Roman times, cement has been one of the world’s most used building materials, being a key ingredient that transforms the construction industry to build better cities for peop…- Here’s how Pepper Miller’s presentation inspired us at the Quirks eventQuirks is an industry association marketing researchers turn to for knowledge, insights, and best practices within the community. Recently, Quirks held an in-person event showcasin…
- Bazis Helps NGO with Research Project Aimed At Parents of Children with Rare DisorderRecently, Bazis wrote an article recapping the presentation that we did in partnership with The Parents Project, a non-profit organization, to bring awareness to Duchenne Muscular …
- Why are people hesitant to get the COVID-19 vaccination and how can we change it?Recently, Bazis Partner Tatiana Barakshina was part of the Intellus Clear Health Communications Taskforce’s research project (the group is formerly known as Health Literacy Initiat…
- Recap of Our Presentation at ESOMAR’s Research Got TalentThe Bazis Health team recently participated in ESOMAR’s “Research Got Talent” competition. We were proud to present at the Russian part of the contest that commenced virtually. Our…
A History of SwineIn Ancient Egypt, pork was food for poor people. Pigs were used only to improve seed germination on fields. After sowing, pigs ran across the field to tramp the seeds more profound…- A visual history of the game-changing CRISPR gene-editing technologySince the dawn of man, evolution has been gradually sculpting the genomes of all organisms on earth, however that doesn’t mean it’s been perfected. Sometimes, life threatening dise…
- 3 Takeaways from Research EXPO 20/21 in MoscowOn May 21, two of our project managers were in Moscow for the fifth annual Research EXPO 20/21. …
- History of the world’s first vaccineIn the early 18th century, the first ever vaccine was discovered by Edward Jenner while attempting to find a cure for smallpox. He is considered the Father of Modern Vaccination du…
- A business gathering in person?!? Bazis takeaways from 2021 Sawtooth Conference in San AntonioFor nearly 40 years, Sawtooth Software has filled a niche within the market research industry. What started as a research company specializing in segmentation, developed to become …
Everything you ever wanted to know about animal husbandry in RussiaAgro starts a series of blogs devoted to animal husbandry! Over the course of the year, we’ll be sharing interesting facts and figures about the poultry, swine, beef and dair…- Searching for a Common LanguageNote, this article originally appeared in the November/December 2020 issue of Quirks. By the Bazis Health team.
5 Predictions for the Russian agriculture industry in 20212020 has been a tough year for all industries, and agriculture is no exception. On the verge of the New Year, the Agro team decided to explore what experts are forecasting wi…
How Connectivity is Transforming the Construction IndustryFully autonomous trucks have been in the works for decades. Komatsu unveiled the first testing fleet in Chile in 2005. The problem has been that the sites themselves need to be ful…
Overcoming agriculture market research challenges this yearAgriculture market research always has its own nuances; these respondents require a special approach. Farmers, veterinarians, and agronomists all work 12 hours a day and they rarel…
Bazis goes back to school: 4 historic colleges in the U.S.In this blog, we are going “back to school” with our Partner Tatiana Barakshina and exploring four universities she’s traveled to across the U.S. , along with some great photos she…- Bazis’ top takeaways from the 2020 Quirks Virtual EventIn our previous blog, we discussed a number of agriculture events we’ve been tracking that have been postponed or cancelled. Due to the ongoing pandemic, a lot of great market rese…
- Top agriculture exhibitions Agro is trackingWith most conferences, workshops and even exhibitions having been transferred to an online sphere, people are disputing whether or not online is our new reality. While we’ve been a…
Build explores global crane manufacturingSurprising to many, mechanical cranes are not a byproduct of the Industrial Revolution or even an invention originating in the Renaissance. The roots of mechanical cranes go back m…- Bazis Health: Key Takeaways from 2020 Virtual Intellus SummitOn June 9th and 10th, Bazis Health was honored to be part of the first Virtual Intellus Summit. The Intellus Summit is one of the biggest conferences for healthcare insight profess…
Impact of COVID-19 on the global agricultural industryThe impact of the coronavirus on the global economy is without a doubt far reaching. While some industries deemed essential have somewhat weathered the storm, a pandemic impacts th…- Bazis Health: Is gene therapy ready for the mainstream in Russia and Europe?Gene therapy and the study of it provides a vision to treat rare diseases and help patients through DNA. While it is an exciting health field full of potential, it’s still largely …
2020 Vision: Top Trends in Agriculture This YearAs the Agro team looks to the year ahead, we wanted to take a moment to consider some of the biggest trends in the industry. Based on the trends we’re noticing, two major thi…
Recapping Agritechnica 2019: The Growing Trends in AgricultureAgritechnica 2019 is over. The week-long exhibition was amazing, it included 2,820 exhibitors and 450,000 visitors! Machine producers and service providers used this opportunity t…- Key takeaways from OIROM in MoscowLast week, our Quotation Manager had a chance to learn a lot about the latest trends in digital market research at the OIROM Congress in Moscow (the Russian Association for M…
Agritechnica Preview Part 2: Is organic and sustainable farming the wave of the future?In last week’s blog, we discussed top digital trends helping in the agricultural and farming community. Today, we’re looking at a few other major trends that will no doubt be a maj…
Agritechnica preview part 1: The rise of digital agricultureWith Agritechnica, the world’s largest tradeshow for agricultural machinery, right around the corner, the Agro team is offering pre-show perspectives on trends we’re noticing…- Bazis Takes ‘Fast Track to Excellence’ at CAT North American Dealer ConferenceBuild team members recently returned from a trip to Louisville, Kentucky, for the Caterpillar North American Dealer Conference. We were delighted to be a part of the conferen…
5G and the impact it will have on our global economyOur Marketing Researcher in the U.S., Hanif Haghshenas, PhD, took a deep dive into 5G and how it will shape our economy for years to come. By 2023, one billion users are expected t…
Agro explores the top 3 agrochemical companies in the worldAs market researchers in the agriculture space, our team is always looking at trends and tracking major players in the sub industries we conduct research in. Today, we’re taking a …- Bazis Health’s Takeaways from EphMRA 2019Our Bazis Health Project Manager has just emerged from a fantastic EphMRA conference filled with meaningful insights, warm networking and connection building, and inspir…
Avengers: End Game HQ belongs to SANY!You know that amazing headquarters that the Avengers team uses in End Game to save the world? It’s actually the US headquarters of Chinese heavy equipment manufacturer Sany Heavy I…- Myth-busting, global trends and AI in healthcare research: Bazis Health’s Takeaways from the 2019 Intellus SummitBazis Health just wrapped up an exhilarating few days in Philadelphia at this year’s Intellus Worldwide Summit. We joined hundreds of other companies involved in healthcare market …
- Are you listening?!? Takeaways from ESOMAR Latin America 2019Sao Paulo had the pleasure to host ESOMAR Latin America 2019. It was a visual feast. Broadcast live online, a lot of people who could not for various reasons be present physically …
Agro: 2018 at a glanceWinter is over and the next agricultural season is starting soon! So, we decided to look through the figures of the last year and share some interesting facts about Agro acti…- Recap of Research Expo 2019 in RussiaThis March, Bazis attended Research Expo 2019, a major annual event for market researchers held in Moscow during Russian Research Week. It was an enlightening experience for our t…
Googling aside, here are the top databases our Build team usesOur Build team works across Russia and the U.S., carrying out in-depth market research projects in the construction industry. We need to connect with key purchase decision ma…
Would you rather? Digging into conjoint techniques at a recent industry eventBazis joined a Sawtooth training session in Fort Lauderdale, Florida from Jan. 28 – 30. Sawtooth Software, Inc. is a company that produces software for market research and speciali…- Curing the Challenges of Interviewing Physicians for Your Next Market Research ProjectMedical research projects do not always go as planned. Just ask our team, physicians have challenging schedules and are notorious for cancelling interviews last minute, having to …
6 Things You Should Know About Your Next Agricultural Research RespondentWhen you’re launching an agricultural research project, identifying the questions you want answered is only half the battle. The other (and arguably more difficult) half is finding…- SONOS, McDonald’s and Learning Every Damn Day: 3 Takeaways from 2018 ESOMAR CongressThe Bazis team regularly attends conferences across the market research industry and our key verticals, agriculture, construction and health. But, there is nothing quite like the …
Was Russia’s Infrastructure the Real Winner of the 2018 World Cup?The French national football team may have been the official champion of the 2018 FIFA World Cup, but behind the scenes, this massive global sporting event may have had another win…
7 Dos and Don’ts When Conducting Market Research in the Construction IndustryOur U.S. and Russian market research teams have learned a thing or two about how to handle market research interviews in the construction industry. It is an industry that wakes ear…- 4 highlights from this year’s EphMRA conference in SwitzerlandThis year, our healthcare researcher participated in the EphMRA conference in Basel, Switzerland. From an amazing experience at a 19th Century Church to productive meetings with…
- News: Bazis Group’s robust physician network enables recruitment of the right patient respondentsWe recently shared a news release on the impact of our physician network in Russia and Eastern Europe and how it enables us to connect with ideal patients when conducting our resea…
The Crop Nutrition Market in Brazil is Growing: Story from Agro NewsAs Brazil continues to grow as a global grain exporter, it is predicted to surpass the United States as the world’s largest exporter by next year, according to this article from Ag…- ‘7 Billion Voices’: Insights from the Inaugural Intellus Conference in PhiladelphiaLast month, our Managing Partner Tatiana Barakshina went to Philadelphia for the first-ever Intellus Worldwide Summit, a conference that stems from the merging of the Pharmaceutica…
- Insight Show 2018: Highlights and Photos from Olympia Central, LondonOn March 8, the Bazis Group team attended the Insight Show in London. This is the second time we’ve attended, in 2016 Bazis Group sponsored the event.
Research Trends of the Last Decade and What Makes Them ImpactfulWhen we connect with end-users on projects or with professionals and friends outside of the market research community, we’re always excited to share some of the market research tre…
Getting to know farm sprayers: An overviewFarm sprayers used to be a niche product. Not anymore. Applying the proper chemicals to control weeds, insects and diseases gives farmers the best chance at high yields.
Dawn Equipment CEO Launching New Innovative Agriculture Equipment CompanyInteresting news to note in a recent article from Farm Equipment: Dawn Equipment CEO Joe Bassett is launching a new company called Underground Agriculture that strives to provide i…- Tips for Overcoming Market Research Challenges in Developing RegionsAre you a global market research professional who has overseen fieldwork in regions outside of yours? Perhaps the experience went better than expected and you found the perfect res…
- Movies to Mark the New YearChristmas and the New Year are coming and we have prepared a new blog with information about Russian New Year traditions.
- 3 Takeaways from 2017 YugAgro Conference in RussiaSeveral weeks ago, our Agro project manager participated in the annual YugAgro conference, Russia’s largest conference for agriculture equipment manufacturers and dealer…
TestATestA
New Important Trends in Market Research: Takeaways from The Research AllianceThis fall, Bazis Group partners, Tatiana Barakshina and Mikhail Ziskelevich, participated in the annual Research Alliance meeting, a gathering of several dozen of our market resear…- Society of Medical Decision-Making Conference, Greetings from Pittsburgh, PA!As an academic and a corporate marketing researcher, I attend close to ten professional conferences a year. Today, I want to reflect on why the Society of Medical Decision Making 3…
- Russia and France: Same or Different? A look at Stats on Each CountryRussia and France: two influential countries around the world with distinct cultures and customs. But, as this infographic makes clear, the countries are not so different in some r…
- Get ready, Market Research Community: The 70th Annual ESOMAR Congress in AmsterdamOn Monday, Sept. 11, Bazis Group is set to join our global market research colleagues as we begin the 70th annual ESOMAR Congress in Amsterdam, a gathering of research professional…
Why B2B Market Research Takes a Different ApproachB2B market research comes with challenges unlike standard consumer market research. And companies seeking market research should know the differences and why it makes sense to rely…- Game of Thrones from the perspective of a market researcherThis week we are about to witness an event long awaited by millions of people all over the world. The 7th season of Game of Thrones, a captivating TV series based on novels by Geor…
- Photos and Highlights from Major Construction Industry Trade ShowSeveral weeks ago, our team attended the 2017 CTT trade show in Moscow. This is a major construction expo in Russia held every year. More than 20,000 visitors from 56 countries and…
- Follow the Confederations Cup with Bazis Group!The FIFA Confederations Cup started on June 17th, this year in Russia for the very first time. The tournament was held in four cities: Moscow, St. Petersburg, Sochi and Kazan, all a…
Digging deeper: a snapshot of U.S. business sentiment with GTSOnce again, we have fascinating insights to share from the 2016 The Research Alliance/Wilke Global Trends Survey. This week, we’re taking a look at the U.S., home of a high-potenti…- Bazis Group wins award for presentation at PBIRG 2017Bazis Group joined with hundreds of industry leaders in Chicago at the annual Pharmaceutical Business Intelligence and Research Group (PBIRG) Annual General Meeting. For those of y…
Sharing our B2B research experience at ESOMAR 2017Bazis Group was proud to present their paper “Looking for B2B Research Partners in Latin America: experience from construction, agricultural and healthcare sectors” at this year’s …- Russia celebrates Victory Day 2017Victory Day is one of the most important, and definitely most respectful, public holidays in Russia.
- A memorable trip to LondonBeyond a chance for spring travel, there were three reasons for Bazis Group to visit London this year: we had arranged several client meetings to expand our business horizons; the …
- Looking for B2B research partners in Latin America?We’re extremely excited to be participating in an upcoming ESOMAR event in Mexico City! Our own Tatiana Barakshina and our International Supplier Group Lead, as well as Kynetec UK’s Anne-Laure Lebaron wi…
- Crazy, Stupid, Love or How Russians Celebrate St.Valentine’s twiceMany countries around the world celebrate St. Valentine’s Day on February 14. We celebrate it in Russia, too, but it is loved mostly by young people. It’s time for secret Valentine…
- A Merry Christmas and an Active New YearThe first working week of 2017 is already over. It is time to share emotions, tell stories about New Year holidays and slip into work mode again. Watch how Bazis Group team has spe…
- Russian Recipe for a Happy New YearIt’s the most wonderful time of the year,
Short videos as a means of communicatingA Russian marketing specialist Igor Taushev divides short videos into 7 types: Sales videos, Video-lessons, Webinar records, Video blogs, Translation of other people videos, Interv…
Bazis Group turns 10 on August 1Today, Bazis Group is a team of 15 young, dedicated professionals, passionate about research and looking to serve our clients in the best way possible. We are still the same as 10…
Thought Piece on Pricing: some tips based on our experienceWhilst it is not the key attribute for most B2B and consumer products, price is usually very important. Bazis Group has been carrying out pricing studies regularly for many years a…- Russians want Trump to be U.S. PresidentAccording to a recent survey from the Research Alliance* the Russians would prefer Donald Trump to be the next US president. Mr. Trump has announced that he wants to move to fuller…
- There is no such thing as a universal “healthy body image”, it all depends on where you live!What is perceived as a “Healthy body image” depends on where you live, a research project funded by The Research Alliance (TRA) Innovation Grant has just found out. In China, that …
- Bazis Triple BirthdayJuly is usually the hottest month of the summer in the Urals. If we’re really lucky, we might even have several weeks of real summer heat with temperatures of 25-30 degrees above z…
- Russia and USA: are we the same or different?The post Russia and USA: are we the same or different? first appeared on Bazis Group.
- No one’s forgotten, nothing’s forgottenThis Monday (9th May) we celebrated Victory Day. For most Russians this is the most important and favourite holiday of the year. 71 years have passed since the day when the Great P…
- Insight Show 2016 took place on April 27-28 at Olympia Central in LondonOur Research Director enjoyed two eventful days at the Show. This annual event is the leading communication platform for market research professionals. Our first visit to the Show was f…
- Bazis Speaks at The Inaugural Russian Research Week in MoscowThe first annual Russian Research Week took place on 14-18 March, in Moscow. Researchers from Russia and CIS attended various meetings, conferences, and marketing exhibitions. The …
- Are we the same or different?The post Are we the same or different? first appeared on Bazis Group.
- How we celebrated the Defender of the Fatherland Day!February the 23rd is a public holiday in Russia called Defender of the Fatherland Day. If the 8th of March is called “Women’s Day”, February the 23rd is called “Men’s Day” in Russi…
- The Body Image Perception“The Body Image Perception” is an exciting multi-country project, conceptualized and led by our Associate Director. The project is funded by a grant from Th…
- Healthcare Research Symposium on Christmas EveResearch symposium, held for the second time in 2015, has already turned into a good tradition. Bazis Group leading analysts gathered on Chistmas eve to discuss hot topics in Medic…
- UK researchers join Bazis in Central LondonBazis was delighted to host a special event on a sunny October morning in London. Researchers from over 20 UK agencies attended our Discover Russia in London event which was lead b…
- Medical Decision ConferenceThe 37th Annual Conference of the Society of Medical Decision Making took place right under the famous Gateway Arch of St. Louis, in the state of Missouri.
- Difficult Medical ChoicesHeld annually in the US, the American Marketing Association Summer Educators conference attracts over 1000 academics, educators and practitioners from all over the world. It is one…
- Paradise for Business Travellers“Holiday Inn Express in Voronezh” was one of the recent venues where we focused on customer service.
- Bazis Happy MomentsBazis Group Head of Finance, Natalia Vasilieva, was recently married. The wedding was organized in a “village” style, with the bride wearing a flower crown, flat sandals and a simp…
- A Trip to AustraliaOur Research Director has been running workshops in Tasmania, Australia. This is the farthest place Bazis has ever been to. This beautiful wilderness islan…
Discrete Choice SimulatorBazis Group have developed a customized trade off simulator, which allows easy and convenient analysis that our clients can perform on their own once a conjoint/trade off project i…- ESOMAR B2B Forum In AtlantaBazis Group was proud to be a silver sponsor of the B2B ESOMAR Forum which took place in October 2014 in Atlanta, USA. This event was focused on business-to-business research. 10 c…
- Bazis Group Received TRA Innovation GrantWe’re proud to announce that Bazis Group was chosen as a winner of the Innovation Grant, introduced in 2014 by TRA. The winner was promised a 500 US$ personal ‘prize’ and financing…
- New ViewBazis Group celebrated its 8th anniversary at its new office. It was a moment the whole team had anticipated for nearly half a year.And finally, in August 2014 Bazis Group moved to…
- Research Event In MoscowBazis Group took part in the “Best of Russia” conference in Moscow on 23 May, 2014, the 4th consecutive regional ESOMAR conference in Russia.
- Ideas From ESOMAR CEE ForumThe Bazis Team attended the ESOMAR CEE Research Forum for the third time. It was held in Bucharest, Romania, on 23-24 of March, 2014. While Tatiana Barakshina (director of Bazis Gr…