Team

Mikhail Ziskelevich

Partner

Mikhail’s skills and expertise are unique: he is a life-long entrepreneur, with diverse experience in finance, construction, and foreign trade. Mikhail is a founding partner of Bazis Group, currently responsible for strategic development and team integration.  Mikhail enjoys hunting, literature, and foreign languages, constantly challenged to learn more by his two talented and beautiful daughters.

TATIANA BARAKSHINA

Tatiana Barakshina

Partner

Tatiana has worked in research since 2002, starting first on the client’s side in US, and then launching Bazis Group in 2006 in Russia. Tatiana is responsible for global client relationships. She is an active promoter of research, having been on ESOMAR Council for 6 years. She currently serves on the health literacy committee of Intellus Worldwide. Tatiana received her PhD from the University of Illinois at Chicago in 2017. Her academic interests include shared decision-making in the medical domain, health literacy and patient-centered medicine in emerging markets. Located in Chicago, IL, she loves tennis and horseback riding with her daughter and son.

Ekaterina Perina

Ekaterina Perina

Executive Director

Since 2006 Ekaterina has been an integral part of the Bazis team. She is a PhD-qualified professional with intensive experience in planning, implementation and execution of international full-scope B2B and B2C projects. Her multidisciplinary approach integrates research methods, data mining and industry trends to identify best solutions to address clients’ needs at all project stages. Ekaterina presented case studies at a number of international market research conferences (EphMRA, TRA, BIG European MR Award). In her spare time, she enjoys cross country skiing and cooking.

Anna Shulgina

Associate Director

Anna has been a market research professional for more than a decade. She started as project manager and this experience has provided her with deep knowledge of the healthcare sector. Anna has presented her research and case studies at a number of international market research conferences, including EphMRA and Intellus Worldwide. She is constantly advancing her analytical skills, participating in industry-leading seminars and workshops alongside fellow global market research professionals. In her spare time, Anna does glass painting and eco-tourism.

Anna Shevalova

Anna Shevalova

Project Manager

Anna is highly experienced in complex B2B projects with a focus on healthcare and pharmaceutical research. She has conducted numerous studies with a variety of healthcare respondents (patients, caregivers, providers, KOLs, payers, government officials). She has expert knowledge in market performance and the characteristics of economic regions across Russia, Ukraine and Kazakhstan. Anna is an active member of ESOMAR, EphMRA and Intellus Worldwide. She regularly attends conferences across the market research industry, discussing and advancing her area of expertise – healthcare research. Being inquisitive is in Anna’s blood: Apart from doing marketing research, she loves exploring new places as a tourist. Yoga is how she relaxes.

Olga Adushkina

International Supplier Group Lead

Olga has more than five years of experience managing complex B2B multi-country projects, with strong qualifications in the construction sector. She recently presented a paper devoted to B2B research at ESOMAR LATAM Congress. One of Olga’s key roles at Bazis is nurturing the network of local suppliers. So far, she has established close partner relations with fieldwork companies globally, from the Americas to Australia and New Zealand. Olga speaks English and French fluently, with some knowledge and experience in Spanish and Italian too. She has successfully accomplished IBM SPSS and Excel courses for marketing researchers along with Storytelling courses.

Dinara Akhmatdinova

Dinara Akhmatdinova

Project Manager

As an advanced market research professional, Dinara possesses a particularly profound knowledge of the agricultural sector and is a regular visitor at agricultural trade shows. Dinara is a skilled user of IBM SPSS and she has recently completed an advanced Sawtooth Software training in Florida. In her spare time, she enjoys hiking and travelling all around the Urals, a mountainous region that runs through western Russia.

Elena Sermyagina

Quotation Manager

Elena has worked in the field of market research for several years. Elena provides guidance to Bazis’ clients during the bidding stage, advising on feasibility, pricing and methodology of new projects, and maintains partnership with long-standing clients. As quotation manager at Bazis, she has prepared quotes for over 300 projects. Elena has successfully passed a training course on IBM SPSS Statistics software. In her spare time, she enjoys yoga and baking cakes.

Katharina

Katharina Gancarczyk

Marketing Researcher

During her studies in marketing and market research, Katharina participated in several international conferences. At Bazis, she has assisted and conducted several research projects related mainly to the healthcare and consumer behavior sectors. She’s passionate about languages: growing up bilingual (German and Polish), she also has a profound knowledge of English and Russian and knows some Spanish. In her spare time, she enjoys travelling and swimming.

Archana Ramakrishna

Senior Recruiter

Archana has 10-plus years of marketing, recruiting and research experience. She applies her past experience as a marketing and recruiting lead in recruiting, analysis, reporting and interviewing in her research work. Using her strong multi-tasking skills, she directs complicated field projects. Archana has worked, lived and travelled to multiple countries including India, Singapore, Australia, Malaysia and China. In her spare time, she does exotic India dancing, enjoys cooking and loves reading.

Hanif Haghshenas

Marketing Researcher

Hanif completed his master’s and PhD in Business with a concentration in market research. Hanif has 10 years of experience in market research and marketing data analytics with experience in the United States, Asia, and Middle East. He specializes in survey testing and execution as well as marketing data analytics. Hanif has published several research papers in academic journals and has presented in international conferences. In his spare time, Hanif enjoys playing his musical instruments, biking, cooking, and spending time with his family.

Chris Erb

Senior Recruiter

Chris has over 20 years of sales recruiting experience and is proficient in lead generation, market analysis and database development. He has developed and directed complex recruitment activities in the Intellectual Property, Credit and Publishing industries. In addition, he has experience managing recruitment teams of nearly 30 people. In his spare, time he enjoys photography, woodworking and just being outdoors.

Alexandra Perina

Field Manager

Alexandra is a field manager with Bazis research group. She is an expert in managing projects for Bazis Agro in Russia, Kazakhstan and Ukraine, carrying out complex quantitative studies across the region. Her special expertise is in agriculture, animal health and crop protection. In her spare time, she enjoys exploring new cultures and trying out new technologies.

Liliya Gummerova

Field Manager

Lilia Gummerova has over five years of experience in market research. She has carried out more than 200 quantitative and qualitative studies as a fieldwork manager. Her main areas of expertise are healthcare and construction machinery studies. In her spare time, she enjoys figure skating and playing the piano.

Anastasia

Anastasia Leonteva

Marketing Researcher

Anastasia holds a master’s degree in international management. Having successfully completed training courses organized by KPMG, McKinsey and EY, she can perform value added in-depth analysis. She has participated in international economic forums and scientific conferences doing international market research projects and is experienced with solving business cases. In her spare time, she gives math lessons, enjoys downhill skiing and playing the guitar.

Eugenia

Eugenia Zaburunova

Translator

Eugenia has been working as a translator for a decade. She is experienced in the translation and transcription of various types of texts in numerous fields from construction industry, forestry, and agriculture to analytical chemistry, astrophysics, and healthcare. She has translated a variety of discussion guides and related materials, as well as analyzed and transcribed countless interviews and focus groups. As a professional translator, Eugenia will dive through dictionaries, reference books, journals and Internet searches to find the right term. In her spare time, she enjoys listening to music, reading, knitting and hiking.

Lyudmila Popova

Head of Finance

Lyudmila has 25 years of experience in accounting, auditing and tax preparation. She is responsible for administrative and financial operations, including the ongoing development and monitoring of the corporate system designed to preserve assets and report accurate financial results. Lyudmila likes to explore historic religious sites of Russia and spend time with her grandson.

Vlad Churkin

Design + Branding

Vlad Churkin is the lead designer for Bazis. His visual expertise helps guide the brand’s identity and shape its public appearance. Vlad’s background extends across various visual channels: from architecture to web design to graphic design and 3D design, he brings a forward-thinking approach to everything he does. Vlad is a graduate of the Prague School of Design and lives in Ekaterinburg with his family.

Bob Spoerl

Marketing Coordinator

Bob has worked with Bazis for several years coordinating the firm’s marketing and communications efforts across the U.S. and Russian offices. With a background in journalism, Bob has also contributed in the field for Bazis on research projects, using his interview skills and training. When he isn’t focusing on communications, Bob is likely spending time with his wife and two young children or rocking out on the bass guitar.

Dmitry Ivanov

Head of IT

Dmitry Ivanov has over 1010 binary years of experience in IT field. He has carried out more than 500 processors and motherboards to and fro. His special expertise is in Tetris, Pac-Man and Frogger. In his spare time, he enjoys squaring the circle and doubling the cube.