Question 1

What is Conjoint Analysis?

Accepted Answer

A method that measures how people make trade-offs between product features, price, and benefits.

Question 2

What is Conjoint Analysis in B2B?

Accepted Answer

An approach that captures how business buyers evaluate complex equipment, services, and configurations.

Question 3

What is a Conjoint Attribute?

Accepted Answer

A feature being tested, such as horsepower, warranty, or uptime guarantee.

Question 4

What is a Conjoint Level?

Accepted Answer

The specific options within an attribute.

Question 5

What is a Choice Task?

Accepted Answer

A screen where respondents pick between alternatives.

Question 6

What is CBC (Choice-Based Conjoint)?

Accepted Answer

The most common conjoint format using realistic choices.

Question 7

What is MaxDiff?

Accepted Answer

A method to identify most and least important items.

Question 8

What is Utilities Estimation in conjoint analysis?

Accepted Answer

A procedure that calculates numerical values representing preference.

Question 9

What is Part-Worth Utility?

Accepted Answer

The score assigned to each level of an attribute.

Question 10

What is Attribute Importance in conjoint analysis?

Accepted Answer

A metric that shows which features drive decisions the most.

Question 11

What is Market Share Simulation in conjoint analysis?

Accepted Answer

A technique that predicts choice outcomes in a competitive market.

Question 12

What is Market Sizing in conjoint analysis?

Accepted Answer

The use of conjoint outputs to estimate demand.

Question 13

What is Scenario Simulation in conjoint analysis?

Accepted Answer

Testing what-if product or pricing scenarios using conjoint results.

Question 14

What is Price Sensitivity in conjoint analysis?

Accepted Answer

An analysis showing how price affects the likelihood of purchase.

Question 15

What is Willingness-to-Pay (WTP)?

Accepted Answer

The dollar amount buyers are willing to pay for certain features.

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