Case Study 2. Entering the Russian Siding Market

1. BUSINESS AIMS

The end-client, a leading manufacturer of specialized exterior building products for over 30 years, wanted to gain a deeper understanding of the Russian residential and nonresidential siding market to introduce their products.

2. BAZIS BUILD SOLUTION

We suggested in-depth interviews with decision-makers, such as construction firms/installers, siding distributor and architects. We offered geographical spread among eight regions, covering capital cities and smaller towns to estimate interest in a new product.

3. CLIENT IMPACT

Our interviews allowed the client to understand typical siding products used in each region, as well as any trends related to shifts in siding materials used.