Bazis Health’s research approach is driven by the client’s needs and objectives, and we use our expertise to recommend the best research methodology — from face-to-face in-depth interviews to long-term online professional communities.
Our expert knowledge in healthcare research allows us to choose the right technique based on specific areas of inquiry:
Market opportunity assessment
- Market landscape research
- Market entry research
Target audience identification
- Key opinion leader identification and mapping
- Developing patient personas
- Patient journey mapping
- Patient records
- Patient diaries
Product launch
- Target Product Profile (TPP) studies
- Ad concept testing
- Communication optimization
