1. BUSINESS AIMS
A developer of agricultural software needed to get a firm understanding of the digital agriculture market. The client aimed to understand how farmers select digital programs for their farms, which brands they know and use and how satisfied they are with them.
2. BAZIS AGRO SOLUTION
The study included a qualitative and a quantitative phase. During the qualitative phase, we carried out 12 in-depth telephone interviews with key opinion leaders in agriculture and smart farming (advisors, agronomists and software distributors). In the course of the quantitative phase, we conducted 450 CATI interviews with farmers to ask their opinion and comprehend the role of digital agriculture in their life.
3. CLIENT IMPACT
The research findings enabled the client to get a profound understanding of the digital agriculture technologies.