Case Study 4. In-depth interviews on new product for gastroesophageal reflux disease

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[vc_row row_type="section" type="grid" text_align="left" video_overlay=""][vc_column width="1/1"][vc_column_text] 1. BUSINESS AIMS A company developed a new product for gastroesophageal reflux disease and launched a phase III clinical trial. In addition to the product, the company created a draft value proposition based on secondary and primary research and decided to...

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Case Study 3. Helping a client learn impact of new packages for pain relief medication

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[vc_row row_type="section" type="grid" text_align="left" video_overlay=""][vc_column width="1/1"][vc_column_text] 1. BUSINESS AIMS The producer of a well-known OTC pain relief medication decided to divide the products for different types of pain and develop new packages for a whole range of products. 2. BAZIS HEALTH SOLUTION Designers produced three versions of packages. To...

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Case Study 2. Type 2 Diabetes product launch

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[vc_row row_type="section" type="grid" text_align="left" video_overlay=""][vc_column width="1/1"][vc_column_text] 1. BUSINESS AIMS A company developed a new Type 2 Diabetes product and launched its phase III clinical trial in Russia. To minimize recruitment costs, they decided to develop strong motivational concepts for patients.These concepts were designed to help involve more...

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Case Study 1. Comparing autoimmune disease drugs in Russia

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[vc_row row_type="section" type="grid" text_align="left" video_overlay=""][vc_column width="1/1"][vc_column_text] 1. BUSINESS AIMS Drug X can be prescribed to patients with a variety of autoimmune diseases (AD). Yet, in Russia, our client observed that Drug X is prescribed only for certain AD, and not for others. The key business aim was...

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Case Study 3. Rental Market Estimation

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[vc_row row_type="section" type="grid" text_align="left" video_overlay=""][vc_column width="1/1"][vc_column_text] 1. BUSINESS AIMS A construction manufacturer dealer wanted to understand the construction equipment rental business in their territory. 2. BAZIS BUILD SOLUTION We suggested 120 phone interviews with end customers, including equal spread among regions covered by the client. The idea was to...

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Case Study 2. Entering the Russian Siding Market

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[vc_row row_type="section" type="grid" text_align="left" video_overlay=""][vc_column width="1/1"][vc_column_text] 1. BUSINESS AIMS The end-client, a leading manufacturer of specialized exterior building products for over 30 years, wanted to gain a deeper understanding of the Russian residential and nonresidential siding market to introduce their products. 2. BAZIS BUILD SOLUTION We suggested in-depth interviews...

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Case Study 5. Gather essential research for launching a probiotic used in hatcheries

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[vc_row row_type="section" type="grid" text_align="left" video_overlay=""][vc_column width="1/1"][vc_column_text] 1. BUSINESS AIMS A well-known manufacturer of drugs for poultry was planning to launch a probiotic to be used in the hatchery and needed to understand the reaction of veterinarians and hatchery managers to that product. 2. BAZIS AGRO SOLUTION We conducted 10...

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Case Study 3. Comprehending the digital agriculture market landscape

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[vc_row row_type="section" type="grid" text_align="left" video_overlay=""][vc_column width="1/1"][vc_column_text] 1. BUSINESS AIMS A developer of agricultural software needed to get a firm understanding of the digital agriculture market in Russia. The client aimed to understand how Russian farmers select digital programs for their farms, which brands they know and use...

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Case Study 2. Collecting agronomic data for key crops

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[vc_row row_type="section" type="grid" text_align="left" video_overlay=""][vc_column width="1/1"][vc_column_text] 1. BUSINESS AIMS A company needed to collect agronomic data from reference farms for key crops. 2. BAZIS AGRO SOLUTION Reference farms follow an optimized growing protocol and use recommended technologies.The farm data of interest refers to a set of agricultural output and...

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