Whilst it is not the key attribute for most B2B and consumer products, price is usually very important. Bazis Group has been carrying out pricing studies regularly for many years and in many markets. Using our experience, we are able to recommend the best approach...
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According to a recent survey from the Research Alliance* the Russians would prefer Donald Trump to be the next US president. Mr. Trump has announced that he wants to move to fuller and deeper level of relations with Russia and assures us that he will...
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What is perceived as a “Healthy body image” depends on where you live, a research project funded by The Research Alliance (TRA) Innovation Grant has just found out. In China, that image of health is associated with brands and style, in Russia, — with one's...
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July is usually the hottest month of the summer in the Urals. If we’re really lucky, we might even have several weeks of real summer heat with temperatures of 25-30 degrees above zero. You may even try swimming in our lakes instead of going to...
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This Monday (9th May) we celebrated Victory Day. For most Russians this is the most important and favourite holiday of the year. 71 years have passed since the day when the Great Patriotic War ended. Each year the celebration of the Great Victory makes thousands...
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Ekaterina Perina enjoyed two eventful days at the Show. This annual event is the leading communication platform for market research professionals. Our first visit to the Show was full of positive impressions, intensive communication and insightful content. Bazis team was delighted to be the sponsor of...
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The first annual Russian Research Week took place on 14-18 March, in Moscow. Researchers from Russia and CIS attended various meetings, conferences, and marketing exhibitions. The participants focused on the challenges and achievements of the marketing research industry in Russia. The Bazis Group team was happy...
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February the 23rd is a public holiday in Russia called Defender of the Fatherland Day. If the 8th of March is called “Women’s Day”, February the 23rd is called “Men’s Day” in Russia and men all around the country receive presents even if they have...
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